Jimmy Asija
Film Producer
About Me
Jimmy Asija’s journey from a serial entrepreneur to a filmmaker is inspiring. Starting his career at age 18 with a modest salary, Jimmy Asija has navigated numerous challenges to become a recognized name in the business and film industries.
Jimmy Asija began his professional life by switching multiple jobs with salaries ranging between Rs. 4,500 and Rs. 8,000. During these early years, he married his supportive wife, Siya Asija.
Jimmy’s first business was in gear bearings in Jammu, but due to the turbulent environment, it had to shut down, resulting in a loss of Rs. 22 lakhs. Undeterred, he continued to explore various business opportunities. He moved to Surat to work in the yarn industry with his uncle, where he capitalized on his networking skills to eliminate broker fees and secure better client deals.
Motivation and Vision
Self-motivation is key for Jimmy. He states, “With time, I have learnt that self-motivation is the best motivation. I am self-motivated.”
A new Direction: Car Accessories
Jimmy partnered with his uncle again to import car accessories from China. A significant investment was made, but the Supreme Court’s ban on black films for cars led to another setback.
Return to BPO and Entry into Filmmaking
Returning to his roots, Jimmy re-entered the BPO industry, growing his business from 5 to 100 employees. His savings and investments paid off, allowing him to venture into the film industry, a childhood dream.
Breaking into the Film Industry
Jimmy Asija shares, “When I was a kid, my mom wanted me to become an actor. That dream didn’t work out, but I wanted my elder son Hitarth to live that dream.” This passion led him to explore Gujarati films